Industry Research

For industry research I couldn’t use the exact same diabetic magazines that I analysed earlier as it was difficult to find information due to the specific/cult audience of the magazine.

Diabetic Magazines:


Diabetes Health:

First Published in 1970
Until 1999, it appeared more like a tabloid newspaper than a magazine. Except for the cover, it was still printed on newsprint. Not until the February 2002 issue did it begin to look like a regular magazine.
Annual circulation number 900,000
6 issues per year.
Organised by JDRF, a diabetic research organisation.
Set up by parents of diabetics.
Receives its funding from government grants and public donations.
Audience average age = 41-65
Audience female % = 60%

Diabetes Forecast:

First Published in 1948
Annual circulation number of 5,340,000
12 issues a year
Organised by the American Diabetes Association.
Receives its funding from government grants and public donations.
Audience average age = 53
Audience female % = 65%


Diabetes Focus:

Annual circulation number of 6,600,000
4 issues a year
Published by Remedy Life.
Company involved in giving health advice and providing help for many conditions, including heart disease and diabetes.
Audience average age = 54
Audience female % = 57%

Diabetic Living:

First published in 2004
Annual circulation number of 1,720,000
4 issues a year
Owned by the Meredith corporation, as part of the Better homes and Gardens company.
Audience average age = 54
Audience female % = 62%

Teen/Young Adult Magazines:


Mari Claire:

First published in France in 1937. Re-launched in 1954 (after WW2)
Annual circulation number of 11,100,000.
12 issues a year
Audience average age = 30
Audience female % = 92%

Cosmopolitan:

First published in 1892.
It started originally as a family magazine.
Annual circulation number of 36,000,000.
12 issues a year
Audience average age = 26
Audience female % = 83%


Teen Vogue:

First published in 2003.
It came from the magazine “Vogue”, first published in 1892, who decided to create a magazine specifically aimed at a teen audience.
Annual circulation number of 10,000,000.
10 issues a year
Audience average age = 16
Audience female % = 95%


Seventeen:

First published in 1944.
Annual circulation number of 22,000,000.
11 issues a year.
Audience average age = 21
Audience female % = 89%