Interests and tastes in magazines are very similar between the diabetics and non-diabetics were very similar so I can use answers from the non diabetics to help with my magazine too.
The most popular features of a magazine were gossip and news, style tips, fashion and advice. This reflects passive audience theory which applies to more vulnerable audiences which like to be told what to do with advice, tips etc.
Many diabetics bought magazines on a regular basis but never bought diabetic magazines. This is due to the style and features of most diabetic magazine which are very unconventional to teen/young adult magazines, and don’t appeal.
Reasons why people preferred a magazine included: Lots of information, lots of fashion pages, helpful and interesting articles, lots of fashion tips, a good mix of articles.
Influences:
As well as the previous improvement of celebrities effecting my final idea, the feedback from questionnaires have also helped me…
I now know my magazine will focus on the following most popular categories:
•Gossip/news (the latest news on research into the cure, new advance in medication and technology. Articles/interviews about famous diabetics, or interesting stories from readers.)
•Fashion (bags or clothes that suite needs of diabetics, new cases for blood testers, injections etc)
•Advice/ tips (Answering readers questions, tasty food that doesn’t effect blood sugars too much, best ways to handle diabetes etc.)
My double page article will focus on advice and fashion, the front cover can show titles of articles focussing on all 3.
My Audience Profile:
Female
Diabetic (or have a close diabetic family member e.g. their child/partner.)
16-35
Feminine
Mid-Upper class
Already buys teen/young adult magazines
Interested in gossip/news, fashion, advice/tips.
Modern (want to keep up with the latest news/technology)
Health and appearance conscious
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